When customers ask AI who to call, is your business the answer?

45% of consumers now ask AI assistants for local business recommendations — up from 6% a year ago. The first answer is the new first page of Google. The First Answer Report is a mystery shopper for AI: we ask the questions your customers ask, and show you exactly what comes back.

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Illustration — the moment this report is about
Who's the best bathroom fitter near Harrogate?
Based on reviews and reputation, I'd suggest looking at Premier Bathrooms Yorkshire, Aqua Interiors, or D&S Installations
Your business: not mentioned.

"Asked ChatGPT, Claude, and Perplexity to recommend marketing consultants in my area. My competitors showed up. I didn't."

Business owner, r/smallbusiness — March 2026 (verified thread)

What's in your report

Not a dashboard. Not a subscription. One sharp, honest document about your business — the same scope agencies sell as a "$500 automated scan".

01

The verbatim answers

Real buyer questions — "best X near me", "is [your business] any good?" — asked to AI assistants, quoted word for word with the date.

02

Who gets recommended instead

The competitors AI is sending your customers to, tallied across every question — your share of voice, in one table.

03

What AI gets wrong about you

Wrong hours, missing services, confusion with another firm, "I have no information on them" — every error, caught and listed.

04

Why — the evidence AI reads

The reviews, directories and mentions AI builds its picture from, so you know exactly where to earn a better one.

05

The plumbing check

Whether AI crawlers (GPTBot, ClaudeBot, PerplexityBot and 13 more) can even load your site, plus structured-data gaps — with paste-ready fixes.

06

Your fixes, ranked

A top-10 fix list ordered by impact, in plain English you can hand straight to whoever runs your website.

Read a real sample report →

How it works

Tell us your website

Pay once, enter your web address (and a competitor, if you want a head-to-head). That's everything we need.

We mystery-shop the AIs

We ask the questions your customers ask, record what comes back, audit the evidence AI reads about you, and test your site the way AI crawlers see it.

Your report lands within 24 hours

One document: what AI says, who it recommends instead, what it gets wrong, and exactly what to do about it.

What this is — and isn't

Questions

Which AI assistants do you test?

Each report lists exactly which engines were queried and on what date — always including Claude (Anthropic) and live AI-search evidence of what assistants with web access find, with further engines included as available. We never quote an engine we didn't actually run — that's the difference between this and the snake-oil end of this market.

My site is small / built on Wix / mostly images. Is this still useful?

Especially then. Most of what AI says about you comes from reviews, directories and mentions — not just your site. Small businesses usually get the biggest surprises (and the quickest wins) in the report.

Does this get me to #1 in ChatGPT?

No, and nothing honestly can — AI answers aren't a fixed leaderboard. What we do is show you what's actually being said, why, and the ranked actions most likely to change it. Then a quarterly re-check can measure movement.

How is this different from the free checkers?

Free tools check whether robots can crawl your site or give you one abstract score. We include that layer too — but the heart of this report is what free tools don't do: verbatim answers to real buyer questions, the competitors recommended instead of you, the factual errors AI makes about you, and a ranked fix list.

When do I get it?

Within 24 hours of ordering, by email — usually much faster. If anything about your order is unclear, we email you rather than guess.

Find out what the machines are telling your customers.

Get your First Answer Report — $99
Delivered within 24 hours · 14-day honesty guarantee